With our Web-enabled ordering technology, we can provide an online catalog of your marketing materials and promotional items. We enable you to integrate versioning, personalization and on-demand printing and fulfillment with an easy-to-use, Web-based shopping cart. From a storefront branded with your logo and corporate colors, your marketing materials can be ordered, customized, approved and shipped 24/7, all with the click of a mouse. They can be customized, but only to the extent authorized by you. The brand, corporate identity and design standards are preserved. Products and offers are fresh, allowing them to get to market in real time.

What is on-demand digital printing? Is it a new photocopying service?
On-demand digital printing means direct printing from your file for the exact quantity that you desire. It is 600-dpi laser printing, not a photocopying service.

What machine do you use to provide this service?
Our Xerox DocuColor iGen3™ Digital Production Press has revolutionized the document publication industry. It is a high-volume, self-contained, computer-to-press printing device that can receive files from a PC or Mac.

How can I benefit?
It’s fast. In many cases you will have your job delivered in just 48-72 hours. It’s also economical. You print the exact quantity you require without excess storage. And it’s flexible. You can submit a digital file.

What kinds of jobs are better for this new technology?
Financial and research reports; personalized direct mail; training, installation, user, conference and education manuals; short-run books; mass-mailing letters; personalized printing; corporate forms; data management letters; proposals; and more.

Do you support Mac or PC?
We support both Mac and PC.

Which software do you support?
We support formats such as QuarkXpress, InDesign, Adobe Acrobat and Illustrator files.

Can you support multilingual documents?
We can handle multilingual documents in English, Chinese, French, German, Spanish and more.

How do I prepare my file? Is there anything that I need to take care of?
High resolution Adobe Acrobat PDFs with crop marks (10pt offset) and a 0.125" bleed are preferred.

I want to print customized data on each page. Can you do that?
Yes, it is one of the strengths of the iGen3 system. We support all database-file formats.

Can I send a file to you through the Internet?
You can send a file to us via e-mail, FTP, CD or DVD.

Can I choose different paper on which to print?
We have several paper stocks available at all times: 80# gloss book, 80# matte book, 100# gloss cover, 100# matte cover, and 100# uncoated cover. Most specialty papers can also be used on the iGen3; however, they must be special-ordered.

Do you provide a bindery service?
Documents can be stapled, saddle-stitched, spiral bound, wire-O bound or thermal bound.

The benefits sound great. Is it expensive?
Digital printing is most suitable for short-run jobs; the price is much lower than offset printing.

Do you provide packaging and delivery service?
Our fulfillment department handles complex collations, labeling, mass mailing and packaging of your products. Our warehouse department has the ability to control storage of document components. We also use major international freight organizations that provide all the necessary paperwork for worldwide distribution of your products.

How important is folding?
No matter how beautiful your printing, if the folding is not exact, the color break on the project will look bad. Start your job right. Whether folding is just one part of the process or the last operation, precision is vital.

What is collating?
Putting it together. We have both trade-collating, which is big machines, and on-demand collating, which is part of our digital division.

What can you use shrink wrapping for?
Shrink wrapping is a widely used packaging method. Beautifully printed and finished products need protection to arrive in excellent condition. Shrink wrapping is a great way to offer that protection on individual items or product sets.

What is perfect binding?
A binding in which single sheets are stacked together and the binding edge is ground to create a rough surface. An adhesive is applied to the edge and a cover is wrapped around the pages.

What is saddle stitching?
This is where wire staples pass through the spine from the outside and are clinched in the center. In other words, pages stapled through a centerfold.

What is scoring?
Scoring creates a crease in the paper to provide a better fold on heavier stocks.

What is perforating?
Perforating creates a serrated line at which a portion of the paper can easily be torn off.

What is a wafer seal?
A wafer seal places a circular sticker on your folded flyers and brochures. This keeps them closed during mailing.

What are the fulfillment services at Phoenix Marketing?
• Catalog distribution
• Continuity
• Customized fulfillment projects
• Kitting and assembly
• Matched mailings
• Sales and promotion support
• Sales kits, sales sheets, catalogs, binders, brochures
• Sales lead inquiry and response management
• Shrink-wrapping
• Tradeshow fulfillment and management

Can you manage a customer database?
Yes. We can design and customize to your specific needs along with data analysis and reports with information you need to run your business.

What major shipping carriers do you work with?
All domestic and international shipping carriers, including FedEx, UPS, U.S. Postal Service and DHL. We’ll work with you to determine the best shipper for your project.

What kind of storage facility do you have?
Storage for collateral and product items is stored in our 100,000-square-foot facility. We accommodate 40- by 48-inch size pallet/skid, all dimensions of boxes and products of any size or shape. There is a high level of security.

How do I get orders to you?
Phoenix Marketing accepts orders via Web, phone, fax or mail.

Do you need my mailing list?
Yes. Send us your list via email or on disc. Call us with any questions.

Can Phoenix Marketing clean up my list?
Yes. We can standardize your list and omit duplicated entries.

What is the standard space for a label indicia and address?
It is recommended that a 2- by 4-inch white space be allotted for the address and a 1-inch white space for the indicia.

Will a confirmation of the order be sent to me?
Yes. We’ll contact you via email with the final total, the expected arrival date and tracking information.

What are your Logistics, Warehousing and Shipping services at Phoenix Marketing?
• Addressing
• Bulk materials distribution
• Direct mail
• Laser printing
• List maintenance
• List procurement
• Literature and collateral management
• Personalization and customization

What services does Phoenix Marketing warehousing offer?
We offer bar code, radio frequency hand-held guns. We also offer forward-picking modules, real-time shipping and multi-carrier manifest systems.

Do you have the ability to receive product for same- or next-day delivery?
Yes. Our warehouse has a very quick turnaround time. All orders received by 12 Noon (PST) will be shipped next-day. All orders received after 12 Noon (PST) will be shipped the following day.

Is there secured storage for high-value items?
Yes. We provide secured storage at our facility.

Does Phoenix Marketing’s warehousing provide promotional, product and trade services?
Yes. Our warehousing provides promotional services, product services and trade services.

Do you offer return processing or reverse logistics?
Yes. We offer return processing and reverse-logistics programs.

Do you have print-on-demand capabilities?
Yes. We offer print-on-demand as part of our services. In addition, we provide labeling, inserting and mailing services for both consumer and professional business documents. This includes personalization letters that include orders.

Do you have labeling capabilities?
Yes. We offer retail bar code and AIAG-compliant shipping labels. We also have EDI and retail labeling for both consumer and professional business shipments.

What are the daily shipping hours?
Our warehousing has open-dock hours Monday to Friday from 7 a.m. to 4 p.m. (PST). Around-the-clock service with advance notice is available.

What can Phoenix Marketing’s warehousing receive and ship?
We have four dock doors (including a double-wide dock), two dock levelers and two dock plates capable of handling up to 10,000 pounds per high-low move from the following truck types:

• 20- to 40-foot containers
• Flatbeds
• Cubed vans
• LTL deliveries
• Side loaders
• Foot trucks

Princess Cruises
Destination brochures



This perfect-bound brochure campaign is one of many projects that has been completed for long-time client Princess Cruises. Phoenix Marketing Services has been doing pre-press (including extensive color photo re-touching and color corrections) and fulfillment work for the destination brochures since 1999. The 4-color, 33- by 8.5-inch brochures are used as sales tools by travel agents and are distributed on board ships to encourage travelers to consider booking other cruises. Each book focuses on a particular destination and highlights exciting dining, cultural and entertainment options. The press run for the most popular books is about 1 million each and about 100,000 each for at least eight books.

City of Hope
Celebration of Life Journal



Phoenix Creative designed a 4-color, 9- by 9-inch, fundraising journal that was given to attendees of City of Hope’s 30th Annual Celebration of Life, Faces of Hope Benefit Gala. Phoenix Marketing Services printed 10,000 copies of the 176-page journal, which included 100 pages of ads. The cover featured a high-end pearlescent paper and partially hidden wire-O binding. The cover had a fold-over flap to accommodate a historical timeline of the bone marrow transplant program.

Indymac Bank
Targeted Marketing Letters



Phoenix Marketing Services processes up to 10 campaign letters in a given day, all with variable data and graphics for Indymac Bank. The process works like this: First, Indymac provides Phoenix with content and a mailing list. Then, we code the two-sided master letter with variable data. Next, we provide the client with five live samples in a PDF format. Then, after the client approves, we export all records and send it to the iGen3, a digital press. The iGen3 then prints five live samples and the client receives a faxed proof. Finally, we print, stuff and mail from 100 to 40,000 letters. The entire process is completed within 24 hours.

Aramark
Luxury Suite Menu



Phoenix Creative conceptualized and designed a 4-color, 32-page (plus cover) Luxury Suite menu for Arrowhead Pond of Anaheim (now known as the Honda Center). The 6- by 9-inch menu’s shape — a rectangular, table tent-style flip chart — created significant bindery, finishing and quality control challenges. The menu’s cover was three-hole drilled. The menu has a custom die for the half-circle tabs that separate each of its sections. A cream-colored, textured paper was special-ordered for the menu’s interior pages.

Pacific Life Insurance Co.
Voyages Mailing Campaign



Phoenix Marketing Services’ fulfillment department managed three major Pacific Life mailing campaigns that seek to encourage its national network of brokers to sell particular financial services. Each campaign consisted of a large box containing brochures and a specialty item. Folding, gluing and address labeling of each box were required, as well as the insertion of each box’s contents. There were 25,000 to 35,000 units for each campaign.

Crystal Cruises
Inaugural Commemorative Book for Crystal Serenity



A 96-page coffee table book, designed and published by Phoenix Marketing Services, commemorated the 2003 inaugural voyage of Crystal Serenity, a Crystal Cruises’ ship. About 5,500 books were mailed to NYK Lines’ corporate offices in Tokyo, Crystal Cruises’ offices in Los Angeles, the shipyard in France and Crystal Serenity in Venice, Italy — all delivered on the day the ship sailed.

4/0 — 4/0 is a trade designation for a printed piece with four colors (full-color) printing on the front side and no printing on the back side.

4/1 — 4/1 is a trade designation for a printed piece with four colors (full-color) printing on the front side and one-color printing on the back side.

4/4 — 4/4 is a trade designation for a printed piece with four colors (full-color) printing on both the front and the back side.

Accordion fold — A term used in binding to refer to a printed piece that has two or more parallel folds and opens like an accordion.

Adhesive — A hot-melt or cold-set glue used in bookbinding.

Adhesive binding — A generic term for bookbinding that uses adhesives along the backbone edges of assembled printed sheets. The book or magazine cover is applied directly on top of the tacky adhesive. Examples are perfect bound and burst bound.

Against the grain — Folding paper at right angles to the grain of the paper.

Aqueous coating — A fast-drying, water-based, protective coating which is applied while the paper stock is on the press to achieve a variety of finishes at a lower price than a varnish.

Artwork — Any materials or images that are prepared for graphic reproduction.

Bind — Fastening two or more sheets of paper together, typically using staples, glue, wire/thread or some other means.

Bindery — The department of a printing company that finishes printed products by trimming, binding, stamping, numbering, padding and performing other steps that need to be done after a product is printed, in order to make the product ready for delivery.

Binding — To join the assembled (collated) pages of a printed piece together. Types of binding include saddle-stitching, adhesive, mechanical and loose-leaf. Binding is also used as a general term to describe all finishing operations.

Bleed, full bleed — Refers to printing that goes to the very edge of a printed sheet after trimming. The text, image and graphics on the paper run off, or “bleed off,” the edge of the paper.

Blind embossing — A technique in which an image is pressed into a sheet without the use of ink or foil.

Blueline — A blue photographic proof of a printed product. The blueline is used to check the position of all elements of the print job.

Bond paper — A durable and strong paper grade typically used for letterheads and business forms.

Brightness — In paper, brightness is the reflectance or brilliance of the paper.

Brochure — A pamphlet that is bound in booklet form.

CMYK — An abbreviation for the four colors used in conventional process color printing: Cyan, Magenta, Yellow and Black.

Camera-ready — Mechanical artwork that is ready for printing.

Case bind — A glue binding used in making hardcover books.

Coated paper — Paper with a clay coating that produces a smooth finish. There are typically two varieties: gloss and matte.

Collate, collating — The act of gathering up papers in a precise order, typically the step immediately before binding.

Color bar — A bar of various colors on the tail of a press sheet used for quality control.

Color key — Layers of acetate which, when laid one on top of the other, produce a color proof of a printing project.

Color separation — The process of preparing a print project by separating it into its printing colors. Full-color work consists of four separations, one for each of the primary printing colors: cyan, magenta, yellow and black.

Comb bind — A binding method that uses a plastic comb, which is inserted in holes along the side of the printed piece in order to hold the sheets together.

Copy — Refers to any typewritten material, art, photos, etc., used in the printing process.

Crop — To cut off unwanted portions of a picture or image.

Crop marks — Small printed lines that indicate where a printed piece is to be trimmed.

Cover — A term describing a general type of paper used for the covers of books, pamphlets, etc.

Cover paper — Papers used for the outside covers of catalogs, brochures and booklets.

Creep — The slight but cumulative extension of the edges of each inserted spread or signature beyond the edges of the signature that encloses it. This results in a progressively smaller trim size on the inside pages. Alternative terms: binders creep, thrust, pushout.

Curl — In paper, distortion of the unrestrained sheet due to differences in structure or coatings from one side to the other. The curl side is the concave side of the sheet.

Cyan — A blue color that, together with black, yellow and magenta, forms the four standard process colors used in full-color printing.

Deboss — To press letters or shapes into paper so that they lie below the surface.

Die — Design, letters or shapes cut into metal (mostly brass) for foil stamping, debossing or embossing. Also, an engraved stamp used for impressing an image or design.

Die cutting — Cutting an image into or out of paper.

Digital proof — Color separation data digitally stored and then exposed to color photographic paper, creating a picture of the final product before it is actually printed.

DPI — Abbreviation for “dots per inch.”

Dull finish — Any matte-finished paper.

Dummy — A sample of the proposed work made to establish the exact dimensions of the bound book, e.g., size, shape, form and general appearance.

Duotone — A halftone picture that is constructed from two spot colors.

Dust jacket — A wrapper around a case-bound book that protects the binding.

Embossing — The process of pressing letters or shapes into paper. The result is a raised relief.

Estimate — The form used by the printer to calculate the project’s cost for the print buyer. This form contains the basic parameters of the project, including size, quantity, colors, bleeds, photos, etc.

Finishing — All post-press operations, including folding, trimming, assembling sections, and specialized tasks such as die cutting and foil stamping.

Foil embossing — A combination of foil stamping and embossing.

Foil stamping — Using a die to make a metallic image on paper.

Fold — Bending and creasing a sheet of paper as required to form a printed product.

Fold marks — Guides on the original copy and printed sheet that indicate where a printed piece will be creased.

Folio — A page number.

Font — The characters that make up a complete typeface and size.

Four-color process — The combination of four basic colors to create a printed color picture or other colors that can be created from the four basic colors (cyan, magenta, yellow and black).

French fold — Two folds at right angles to each other.

Fugitive glue — A peelable hot melt glue that is removable.

Gatefold — Flap from the fore-edge, with a fold running parallel to the spine of the book. The finished page is marginally smaller than the normal trimmed page. A double fold, usually of card or heavy board, from the two outside edges of a folder. The two folded pages meet in the center of the page, edge to edge, like a double gate.

Gloss — A shiny, reflective coated paper.

Grain direction — In papermaking, the direction in which most fibers lie corresponding to the direction that the paper travels during the papermaking process.

Gripper — A series of metal fingers that hold each sheet of paper as it passes through the various stages of the printing process.

Gripper edge — Leading edge of paper blank to receive grippers as it passes through a printing press.

Gripper margin — Unprinted blank edge of paper on which grippers bear, usually half an inch or less.

Gutter — The inside margin between facing pages or the margin at the binding edge. 

Halftone — Converting a continuous tone image (such as a photograph) to lines of dots of various sizes for printing.

Hard copy — Computer printer output or typed text that is used for typesetting.

Hickey — Unplanned spots or specs that appear on a printed image, usually caused by dust, lint or dried ink.

Image area — The portion of the printed page on which ink can appear.

Imposition — Positioning pages for printing so that when the printed piece is folded, the pages appear in the proper order.

Imprinting — Adding printed copy to a previously printed page.

Indicia — Markings pre-printed on mailing envelopes to replace the stamp.

Inserts — Extra printed pages inserted loosely into printed pieces.

Kiss die-cut — Cutting the top layer of a pressure-sensitive sheet, but not the backing.

Laid finish — A paper finish that simulates the surface of handmade paper.

Laminate — Cover with a clear film.

Layout — A rendition that shows the placement of all the elements, roughs, thumbnails, etc., of the final printed piece before it goes to print.

Linen — A paper that emulates the look and texture of linen cloth.

Line per inch — Number of rows of dots per inch in a halftone.

Magenta — A purple-red color that comprises one of the basic colors in process color.

Make ready — All the processes required to prepare a press for printing.

Match print — The photographic proof made from all color flats and form composite proofs showing color quality as well as accuracy, layout and imposition before plates are made.

Matte finish — A non-shiny coating on paper.

Offsetting — Using an intermediate surface to transfer ink to paper, the basis of offset printing.

Offset paper — Uncoated book paper.

Opacity — Property that minimizes “show through” of printing from the reverse side of a sheet of paper.

Opaque — A quality of paper that allows relatively little light to pass through.

Overhang cover — Cover larger in size than the pages it encloses.

Overrun — Copies printed in excess of the specified quantity.

Overs — Copies of the product produced in excess of the quantity ordered.

Perfect bind — A glued binding in which the edges of the sheets are glued to the cover. Paperback books and a number of magazines are bound in this way.

Perforating — Punching small holes or slits in a sheet of paper or cardboard to facilitate tearing along a desired line.

Pica — A unit of measure equal to 1/6 of an inch, used in typesetting.

PMS color — Acronym for Pantone Matching System color.

Point — In typesetting, a point is a unit of measure equaling 1/72 of an inch. There are 12 points to a pica. A point is also a unit of measurement indicating a paper’s thickness. One point is equal to 1/1000 of an inch.

Primary colors — In printing, the four primary colors are cyan (blue), magenta (red), yellow and black.

Process blue — The blue or cyan color used in process color printing.

Process colors — The four process colors are cyan (blue), magenta (process red), yellow and black.

Ragged left — Type that is justified (lined up on the right margin) with the lengths of the lines varying on the left side.

Ragged right — Type that is justified (lined up on the left margin) with the lengths of the lines varying on the right side.

Register — To position type, graphics and images in the proper position on a page in relation to other printing on the same sheet.

Registration marks — Guides used by printing staff (strippers, platemakers, press personnel and bindery personnel) when processing a print job. The register marks consist of cross-hair lines on film, plates and paper.

RGB — Red, Green, Blue. The three colors of light which can be mixed to produce any other color.

Saddle stitch — A binding method in which sheets are stapled together in the seam where the sheets are folded.

Satin finish — A smooth, delicately embossed finished paper with sheen.

Score — A crease put into a sheet of paper to aid in folding.

Self-cover — Using the same paper for the cover of a printing item that is used for the inside pages of the item. For example, a book that is 24 pages, self-cover, consists of a cover (four pages) and 20 inside pages all printed on the same type of paper.

Shrink wrap — To wrap or seal in a flexible film of plastic that, when exposed to a heating process, shrinks to the contour of the merchandise.

Side stitch — A binding method in which sheets of paper are stapled along the side of the sheets.

Signature — A sheet of printed pages that, when folded and trimmed, become part of a book or other printed document.

Spine — The back edge of a book.

Spiral bind — A binding method whereby wire or plastic is spiraled through holes punched along the binding side.

Spot color — A specially mixed ink that is applied on the printing press, as opposed to a mix of the four inks which make up process printing.

Spot varnish — Application of varnish to specific parts of a printed sheet in order to highlight those parts. The varnish typically produces a shinier surface to the spots to which it is applied, creating a contrast between the varnished area and the other parts of the page.

Stamping — See foil stamping.

Stock — Material to be printed.

Text paper — A high-quality printing paper.

Translucent — Transparent paper.

Trapping — A technique that compensates for variation in registration during a press run by allowing an overlap between colors that touch each other.

Trim marks — Marks on a printed sheet that indicate where to cut, or trim, the printed sheet.

Trim size — The final size of a printed sheet after all trimming has been completed.

Unders — Numbers of copies short of the quantity ordered.

Up — In printing, 2-up, 3-up, etc., refers to imposition of material to be printed on a larger-size sheet than necessary to take advantage of full-press and binder capacity.

UV coating — A liquid laminate bonded to a sheet and cured with UV light.

Varnish — A clear liquid applied to printed sheets often as a design element or to protect the page (i.e., helps prevent ink from smudging).

Vellum — A heavy off-white quality paper resembling parchment, also a type of paper coating.

Wafer seal — Self-adhesive tab used to close a printed piece for mailing.

Wire-O binding — A wire binding technique for books that uses double wire loops. The advantage of this type of binding is that the book lies flat when it is open.

With the grain — A term applied to folding paper parallel to the grain of the paper.

Work and tumble — Printing one side of a sheet and turning it over from the gripper end to the tail end to print the reverse side using the same plate.

Work and turn — Printing one side of a sheet and turning it over from left to right to print the reverse side using the same plate.

Wove — A smooth paper made on finely textured wire that gives the paper a gentle patterned finish.